Email marketing experts will tell you a lot of things about email platforms, but not nearly as much as developers could, because developers also need to focus on external integrations of APIs for clients, and generally have a broader back-end understanding with the projects that they are working with. Nevertheless, developers are also active bloggers, and content producers, and they too build their email lists to attract clients, and create unique community followings. Email platforms are for anyone who wishes to build an audience of listeners, but also for anyone who is building something unique and need the integration of an email platform to complement the full set of functions.
Finding the email service for you is fairly straightforward, as long as you know your own requirements, and perhaps the requirements that you are going to have in the future. This means that not all email platforms are 100% friendly to custom developer requests, but many more have risen from the depths in the last few years, trying to be more friendly to developers, engineers and their demands. What we found during our research was quite amazing, a lot of email platforms have switched on the developer functionality fully, and you could say that they support it in native order already. Great news!
For whatever the reason that you need an email platform for, we have the kind of platforms that you will want to learn more about uniquely. We handpicked the best email marketing services out there, that you and your team will be able to use and grow your email lists without hesitation, or perhaps the email lists of your clients.
Mailgun is a definitive email platform that’s built purely for developers. You’ll come across Mailgun many times during your developer journey, and you are looking at the best possible solution to manage your email requirements for the projects that you’re working with. The free plan that lets you send 10k emails for free is another major attraction for this email platform. Stripe, Slack, and GitHub are amongst the best customers of Mailgun, and if you type Mailgun into the code syntax search over at Github, you’ll be looking at millions of records that show the use of Mailgun in open-source projects. Provided by Rackspace, Mailgun is known to be reliable, secure and performance optimized. Whether you need to send a single email or 20 million emails, Mailgun has everything in the feature list to support your ideas. Other notable features include validation of email, a simple form that can help to weed out any bad subscribers from your email lists by verifying their email addresses.
Losing out on sent emails can be difficult to deal with. Email in the modern times is a tough market to crack, because of so many spammers using email services and platforms to deliver spam, it’s hard to decide on an email provider that can guarantee that each and every email that goes out of your platform is delivered directly to the user inbox. That’s the vision that Postmark is trying to live by, the same vision that has kept hundreds of thousands of customers coming back to Postmark and its remarkable algorithm for a smooth email delivery experience. Many developers and in fact email marketers don’t realize that even a single lost email can have huge effects on your bottom line, so why risk it in the first place? Emails that involve financial resolutions are particularly fragile in this topic, and Postmark totally understands that, and delivers on the promise to deliver your emails safely to the inbox.
It’s crucial that developers can find affordable email platforms that are capable of providing a modern email delivery service, at a cost that doesn’t make holes in your bank account. MailChimp has lived up to these standards since the day the company was launched. Millions of developers, including webmasters are using MailChimp to deliver extraordinary amounts of emails within a single day. MailChimp as an email platform is much more than just a way to send emails to the number of people who are on your email list, nah.. MailChimp is an enterprise level platform that acts like a complete email management entity on its own. The platform gives you the tools to sort your lists, to organize them, to analyze their performance and even reorganize for better targeting. Though that list of features just barely touches the surface of MailChimp’s potential. Free accounts can enjoy up to 2k subscribers in their list and send them an email at any given time of the day. Sending email should be fun, and these guys know how to make it so.
Sendloop although an email marketing platform, does provide a set of other unique features that has managed to attract to itself big businesses with deep pockets to spend on lead generation, marketing automation, onboarding processes, and even transactional email services. Sendloop acts as a central email platform from within which you can fully manage your email list and really squeeze out the maximum potential out of it, without ever having to compromise the quality of emails, or the quality of service that your business provides. Sendloop will happily integrate with leading business platforms across the globe; Zapier, Shopify, Google and Slack to name just a few of the prominent players. You can combine your use of those great platforms and amplify your email marketing to a level that hasn’t been seen before.
SendGrid deals with billions of emails on monthly basis, to be able to deliver all those billions of emails to users inbox folders.. that’s a huge task to undertake, but SendGrid is up for the task, and it shows through their business practices that they truly do know what the hell they are doing. Focusing on two main aspects of email: transactional and marketing. The real-time analytics platform is a real treat for developers who wish to do A/B testing in real-time and understand how different segments of their email lists are functioning under different uses of context. Security is also a top priority for SendGrid, all your data is carefully encrypted and stored in such a way that no hacker will ever be able to grant unauthorized access to your valuable information.
Transactional email has risen in popularity. This is very information sensitive email category where absolute accuracy is required. When someone has a 100 customers on their platform.. you kind of look at it and think to yourself, well, good luck in the future, but when your platform has almost 20k customers (such as SendinBlue), you realize that these guys must be doing something right, and right they are. The email designing platform is what has attracted many of the professional clients towards SendinBlue, using latest technology they publish an email builder that will be tough to replicate even for companies that have been in the business for over a decade. The campaign reports is where you learn about your subscribers in-depth; the algorithm learns about users locations and similar data, allowing you to segment more concise lists and send out emails at much more convenient times. Words won’t do justice for the kind of service that SendinBlue is providing, give these guys a try.
SparkPost’s reputation hides in the ability to provide an amazing deliverability rate, giving you the much needed space to focus on crafting great emails, rather than trying to avoid popular email server filters. SparkPost lets developers send their email using SMTPs or REST API servers — depending on what fits your current project. Developers can also create their own API access keys to extend the functionality towards a team environment. Much of what SparkPost does happens in real-time, meaning that you can implement the platform into your own management dashboard and get a real-time feed of how your emails are performing. They also provide libraries for popular frameworks and programming languages, Node.js is one of the examples we can mention. SparkPost’s algorithm is capable of tracking dozens of important email metrics that later on help with creating highly focused and targeted email lists to get the most out of what your customers are willing to give you.
Now for something more simple, and more open-source! phpList is an open-source platform built with the purpose of helping developers to manage their email campaigns within a personal development environment. Because the project is open-source, contributors from all over the world are sharing their insights and techniques of how to make phpList better, more secure, and more reliable. And given the requirements, phpList can also be a much more price friendly alternative for those who’re running on tight budgets. phpList supports Google Analytics, you an also setup email open tracking and see how many people are opening your emails, how many subscribers are clicking on your links, or the volume of emails that get forwarded. You also get intelligent insight into each of your subscribers, and their history based on the amount of emails you’ve sent them using the phpList platform.
Surprising or not, but developers actually make pretty good email newsletters! TinyLetter was sort of built with that purpose in mind, to help create engaging email newsletters for those who have important information to share with their readers. In recent few months, a high number of weekly newsletter have switched over to TinyLetter because of how easy it is to use, but also because MailChimp is behind the back-end development, so you’re getting two great valuable assets here at the cost of none! World renowned journalists have commented on the TinyLetter’s platform, MailChimp has once again proved they’re the leading email platform on the web, because even though TinyLetter is so sophisticated and complex, it’s also completely free, forever.
Have you ever wanted to have your own fake SMTP server? Now you can! Mailtrap is the definition of this list, it’s the true example of how many of these email platforms are suitable only for developers, the Mailtrap’s selling point is giving developers a fake SMTP server that can be used within the development process of an application. With the fake SMTP — you can internally test your email performance, and the way emails are being sent to your users. It is the perfect platform to use if you’re about to scale an application that’s going to be sending millions of emails on frequent basis. You can analyze the emails to see their performance score and whether you risk of running into a blacklist, or risk of being labeled as a spammer — such testing before going live is essential, so that you don’t have to repeat all the same steps during your apps production launch. GitHub, SendGrid, and Yelp are amongst the customers of Mailtrap — large scale companies that need this valuable insight into their email performance and deliverability, because their own platform is dealing with billions of email requests on monthly basis.
Mailjet combines all the essentials of an email platform into a single solution. No longer will you have to signup for dozens of email platforms just to get the tailored features that you need, Mailjet’s vision was to solve that problem for everyone, and they’ve kept it up and done a great job at it. It doesn’t matter if you’re a developer, or a developer within a team, or an email marketing expert.. Mailjet has the tools to transform your email experience forever. A sophisticated email list manager will drop insanely useful tools in your toolbox that you’ll have a hard time leaving behind. Inexperienced developers or those marketers who’re just starting out with email marketing can immerse themselves in the many email newsletter templates that Mailjet provides. All of them are mobile responsive, and crafted using the latest technology in email marketing. The success of your email program goes beyond individual campaigns. Campaign Comparison helps you build the bigger picture by grouping like email campaigns and averaging results to create benchmarks. Compare multiple benchmarks to find trends across customer demographics, send time and more.
12. Zoho Mail
Zoho is the email hosting platform that developer teams have been waiting for years! Forget about Gmail and give yourself and your team some space to use a unique email management platform that aims to provide an experience that resembles a long-term goal oriented strategy. The clean interface provides rapid web performance so you can always enjoy being on top of all the latest emails that are coming in, because you pay a fixed monthly price for the business account — you won’t have to worry about clunky ads either. They simply aren’t there. The setup is wonderfully simple to get going with, and if security is your concern — Zoho promises to protect your data like it is their own, though in a way it is. Near 100% uptime rate guaranteed, right out of the box.
Pawnmail is for developers who need their own email client that runs underneath their own custom domain. Pawnmail is free, but limited to a 2GB storage. With those statistics in mind, we feel that Pawnmail will be best suited for personal website projects where you are not expecting large files to be reaching your server. The platform’s financial module is donations, while it’s dirt cheap to host email accounts on the server, the owner of the platform would still like to ask its users for some donations to keep it sustained, and of course free.
14. Debug Mail
Debug Mail is trying to solve several problems that developers encounter when working with mail servers, firstly they let you analyze your emails without having you spam your own inbox, you can also share the analysis results with your fellow team members, emails can also be publicized and shown publicly to anyone who has the shared link at their disposal, and you can also use Debug Mail to cross-test app features that would fall under the category of an autoresponder. Debug Mail helps you run a mail server that can be used to test apps and platforms without the requirement of setting up your own SMTP server.
Mailstache provides a simple email hosting and management for your own domains names. At the time of publishing this, it seems that Mailstaches is still working hard on figuring out the pricing modules, but security and all that is in place.
Yandex is Russia’s leading search engine, and also email platform. With Yandex you can signup your own domain name to use through the Yandex email service. They also provide DNS hosting for serious developers. A lot of features support businesses and what a business would need when it comes to email management on a business scale.
Moosend’s an affordable email campaign management platform for both developers and marketing experts. With Moosend you can quickly prototype your email lists and populate them with subscribers from various sources, internal and external. Moosend also provides its very own personal widget for attracting new subscribers to your list. The campaign management is where Moosend really stands out. The easy to use interface lets anyone create personalized email campaigns and test them through various configurations, then — the real-time analytics platform gives the much needed understanding of how your campaigns are doing in front of a live audience, at which point you can start to structure smarter campaigns. Moosend tries to be there every step of the way, guiding you from the process of crafting an email newsletter, to acquiring customers through your buy-in forms in the email itself.
Chances are that you as a developer already have a solid email infrastructure up and running. It makes sense. But, do you have the necessary spam protection features set in place to protect your customers and your email server from spammers, fraudsters, and those who love to cause harm for others? That’s what Inumbo is all about, an email protection service that connects you with the latest developer APIs and features to allow you to maximize the security protection of your email server.
MailCatcher catches any incoming and outgoing email that passses through your email server and gives you the ability to preview it directly in the browser through a specific page.
20. Mailboxlayer API
Mailboxlayer is an affordable (includes a free plan) and powerful API (JSON) that offers real-time email validation services. It can verify syntax, typos, spelling errors, it can also verify SMTPs and filter any third-party email providers. Based on REST, the system packs a great punch when it comes to security. If there was ever an API to use for verifying emails, this could very well be the one.
With more than one billion verified email addresses, Kickbox has some experience in delivering high quality email to your customers. Kickbox will automatically filter your email lists to get rid of any low-quality leads and instead focus on users that provide value to your business. Email lists can be verified through the algorithm separately, so you can preview how big of an impact your list is going to experience after it has been filtered down to only the best quality email addresses.
Want a little extra layer of security when signing up for new services? YOPmail can help! With YOPmail’s disposable email addresses, you can try out any service or application out there without revealing your true identity, and you can always change to your original email address if you’ve found yourself liking the service. There are quite a number of uses for disposable email services, but what makes YOPmail stand out is the fact that the email address lasts for a couple of days, so you really have the capacity to explore something before deciding if you like it enough to give it your own email address.